To what extent does media ownership have an impact on the successful distribution of media products in the media area that you have studied?

This question is asking if the size of a media company effects how successful their products are.

Keywords:

·         Media ownership

·         Successful

·         Distribution

·         Media products

Ex_Machina

DNA is an independent film institution, therefore, it doesn’t have the same financial strength and stability as global institutions. This means, they have little media ownership. Having little media ownership means that the company does not have well established reputation, respect, experience and knowledge. Since DNA Films is an independent company, they were only geared up to produce their film Ex_Machina. Therefore, their means of distribution were limited, DNA Films synergised with Universal Studios – a global institution. Due to this, DNA Films had much more financial flexibility allowing them to distribute their final product to a greater number of cinemas and internet streaming sites? Although this may have benefited the overall popularity of their product, it did not directly benefit DNA Films themselves. Due to the synergy between the two companies, DNA would have to share their profit with Universal. DNA films is a very small institution when you compare it others such as Lucasfilm. This however, did not affect their success as they still managed to gross a massive profit. This was due to other things such as their marketing and social media. overall, yes, this statement is true to a certain extent but doesn’t mean smaller companies can’t distribute very successful films.  

Star Wars: The Force Awakens

With Lucasfilm being bought by Disney, it was inevitable that The Force Awakens had the potential to be bigger and better than ever. Disney could not only bring in more workers, A-list stars and equipment, but of course, far more money. Along with the masses of marketing Star Wars managed to really get the word out. The Force Awakens was advertised massively through the use of many social media sites such as facebook, youtube and twitter. They released a short teaser trailer in October 2014, followed by another slightly longer teaser trailer in April 2016 and then finally the official trailer in October 2015. They distributed these on to as many online platforms as possible and also paid for them to be shown on TV so there was no missing out.