To what extent does media ownership have an impact on the successful
distribution of media products in the media area that you have studied?
This question is asking if the size of a media company
effects how successful their products are.
Keywords:
· Media
ownership
· Successful
· Distribution
· Media
products
Ex_Machina
DNA is an independent film institution, therefore, it doesn’t
have the same financial strength and stability as global institutions. This means,
they have little media ownership. Having little media ownership means that the
company does not have well established reputation, respect, experience and
knowledge. Since DNA Films is an independent company, they were only geared up
to produce their film Ex_Machina. Therefore, their means of distribution were
limited, DNA Films synergised with Universal Studios – a global institution.
Due to this, DNA Films had much more financial flexibility allowing them to
distribute their final product to a greater number of cinemas and internet
streaming sites? Although this may have benefited the overall popularity of
their product, it did not directly benefit DNA Films themselves. Due to the
synergy between the two companies, DNA would have to share their profit with
Universal. DNA films is a very small institution when you compare it others
such as Lucasfilm. This however, did not affect their success as they still
managed to gross a massive profit. This was due to other things such as their
marketing and social media. overall, yes, this statement is true to a certain extent but doesn’t mean
smaller companies can’t distribute very successful films.
Star Wars:
The Force Awakens
With Lucasfilm being bought by Disney, it was inevitable that
The Force Awakens had the potential to be bigger and better than ever. Disney
could not only bring in more workers, A-list stars and equipment, but of
course, far more money. Along with the masses of marketing Star Wars managed to
really get the word out. The Force Awakens was advertised massively through the use of many social media sites such as facebook, youtube and twitter. They released a short teaser trailer in October 2014, followed by another slightly longer teaser trailer in April 2016 and then finally the official trailer in October 2015. They distributed these on to as many online platforms as possible and also paid for them to be shown on TV so there was no missing out.